![]() This shows that, despite the transition to home-working, there is still an appetite for networking. Usage of relationship intelligence platforms was high during the pandemic, as individuals needed more assistance in making impactful connections remotely. While the primary intention is for the intelligence to be used for targeted sales pitches or business development, consultants, entrepreneurs, and jobseekers have also been known to utilize them to help them be seen in their professional ecosystem, building awareness and credibility. These are curated by industry experts and provide valuable insights into key decision-makers within target organizations, including their backgrounds, responsibilities, and strategic initiatives. Some businesses also make use of databases of executive profiles, like Boardroom Insiders. ![]() ![]() There is also increasing interest in ‘personal’ CRMs that individuals can use to keep track of their relationships with family and friends, like Dex, Clay, and Hippo. Even before the pandemic, CRM usage was on the rise, but the industry is expected to grow by another 12 percent in the next seven years. This can be used to personalize communication and keep track of the relationship lifecycle, ultimately strengthening it. The software provides a centralized database that stores valuable information about contacts, including their preferences, communication history, and key interactions. Businesses have used customer relationship management (CRM) solutions for decades to help cultivate connections with customers, prospects, clients, and other stakeholders. So for those introverts who were already reluctant to engage in networking opportunities, this transition did not necessarily make it easier for them to reap the benefits.Īttending networking events has never been the only way an employee can expand their professional circle. Indeed, even a small lag between when a person performs an action and when others can observe it can cause additional mental exertion for meeting participants. “This narrowed focus constrains the associative process underlying idea generation, whereby thoughts ‘branch out’ and activate disparate information that is then combined to form new ideas,” the researchers wrote.Ī separate study also found that humans find it unnerving to observe a person’s enlarged face, so having a poor camera setup during a virtual meeting can unconsciously trigger the release of stress hormones. Research has shown that generating creative ideas is easier when face-to-face because concentrating our vision on our screens narrows our cognitive focus. But while the move benefitted workers in many ways – reduced travel costs, time away from home, and carbon footprints – it was not a perfect solution. ![]() When it became clear that the pandemic wasn’t going to be wrapped up anytime soon, those calendared meetings, conferences, and other networking opportunities were moved online rather than canceled. “Apollo 11 Video Restoration Press Conference / Newseum” by NASA Goddard Photo and Video is licensed under CC BY 2.0. Those of us who could work from home did so, which included the vast majority of the IT industry, a large portion of which was already doing so. Naturally, having to remain indoors for months on end would take its toll on our relationships, however, the damage was somewhat mitigated thanks to webcams, microphones, and video conferencing software. So, when 2020 came around, not many of them may have been too disappointed about the postponement and cancellation of looming networking events.Īccording to a Yale University study, both our professional and personal networks shrunk by almost 16 percent, or about 200 people, during the COVID-19 pandemic. This perhaps lends your developers, data scientists, and IT specialists to avoid networking opportunities more so than other professionals. Whether that is necessarily true today – many of the quarter-zip-donning, Silicon Valley start-up tycoons tend to be very comfortable sharing their views – there’s no smoke without fire. The stereotype of the average tech ‘geek’ does tend to be someone shy, reserved, and more comfortable with computers than with social interactions. While, normally, about 50 percent of people in a business self-identify as introverts, in IT departments this is as high as 86 percent. BUSINESS INTELLIGENCE Enhance your marketing strategies by uncovering the interests of C-Suite leaders
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